COVID-19 RESPONSE. VÉRONIQUE ZUCCA, ADVERTISING CREATIVE. PARIS
I remember we started talking about Corona Virus during Paris Fashion Week, end of February. The virus arrived in Milano, Italy, just one week earlier when all the ‘fash pack’ was there, so there was a risk that the virus would travel to Paris from Milano… We were working on some fashion shows, filming backstages and runways, and I remember that people where hesitating to take the threat seriously or not…. Fashion likes lightness and no one wanted to spoil the party…